If you’ve followed along with our blog in the past you know we think highly of custom car wrapping. Most of these blogs have focused on the general principles of designing custom vinyl wrap advertising. This month we wanted to go into some depth about the actual content you’ll be passing with your vehicle advertising. Here’s a short list of the 5 most important things that any car wrap advertising needs to include.
The Name of Your Business
This one might have been a little obvious. If you want to attract new clients, they’re going to need to know who you are. Your company name should be the main focus of your vinyl wrap advertising. To make sure your title stands out it’s usually a good idea to give it a large legible font that doesn’t get mixed up with the rest of your text.
Logos & Mascots
These vinyl graphics can make a huge impression and are often what people will remember most vividly. Custom logos and characters can be used to tie people’s memory to your name or what you do. Making your logo interesting and related to your business is one of the most effective ways to build your brand.
Area of Expertise
Not every business has a name that clearly explains their line of work. It’s always a good idea to include text or imagery that tells people what you do. There’s a lot of creative ways you can use vinyl graphics to get this message across but it still needs to be concise. People will lose focus quickly so you need your information to be readily accessible while you have their attention.
Body of Work
Custom car wraps can be a good way to boast a little about your skills. Listing any accolades or major accomplishments that set you apart from your competitors can go a long way toward establishing credibility. These shouldn’t dominate your design but are good to have as additional info when people want to learn more.
Contact Information
Last but not least, including your company’s contact details is a must. You want the people you impress with your custom graphics to know how to find you. Phone numbers, addresses, email and even social media handles should be worked into your design. Your goal should be to make it as easy as possible for people to reach out to you in whatever way is most convenient for them.
